A small change
of atmosphere.
Good things. Worth opening.
Hear when UNZIPPED is out, plus occasional experiments from the studio.
You think you’re
choosing your
clothes?
Cute.
Fashion is the way in.
The choices we think are ours are where it gets interesting.
Part story. Part field guide.SEEDECODE
INTERRUPT
REWRITE
You came for
one thing.
Eight more for free shipping.
A delivery charge. A few extra socks. A decision that somehow changed its subject.
From the mirror.
To what comes next.
Choose a part to explore.
Start with yourself.
The clothes you keep, the ones you avoid and the stories you wear.
Identity / attachment / self-perceptionFollow the desire.
Inside the shop, behind the label and through the systems that make more feel necessary.
Persuasion / production / consumptionNotice what keeps you coming back.
Feeds, games and digital relationships. What happens when attention becomes the product?
Attention / belonging / digital influenceLeave room for another possibility.
Future materials, delegated decisions and the rules we might choose to change.
Possibility / agency / designWhat were you
actually buying?
Think of a recent purchase. Select whatever was part of the appeal.
Adapted from the book’s exercise. Your selections stay in this browser session.
There can be more than one answer.
Take a look inside
Three glimpses of UNZIPPED. Select a spread to read it larger.
The next chapter.
In your inbox.
Find out when UNZIPPED is out. A first look inside, launch news and occasional dispatches from The Spatial Explorer.
No weekly obligation. For either of us.
Funny, unsettling
and hard to unsee.
Alex Veylen runs innovation at a fashion company. She knows how desire is designed. That doesn’t stop her shopping.
Fiction, researched ideas and four practical exercises. From the wardrobe to the shop, the feed and the futures we wear.
Follow the release ↗︎Publication in preparation.
Small moves.
Unexpected possibilities.
What if keeping things felt as exciting as getting new ones?
The game is taking shape. Explore the idea—and try one small choice below.
A story-driven puzzle adventure about what things could become.
That chair.
Again.
Alex thinks she likes grey. A drawer full of colour is hidden behind the chair.
Perhaps her taste has been a furniture arrangement all along.
Make a match.
Make something happen.
More than clearing a board.
Match pieces to uncover, repair and transform things. Sometimes the obstacle is a clue.
Try another move.
Your decisions are designed to change what comes next. Different outcomes, with trade-offs to discover.
Meet the household.
Alex, Lumi, Leo, Max and Petunia. Familiar lives, questionable habits—and a chair with too much responsibility.
SEE
Look again at what you already own.
DECODE
Spot the tricks behind the next must-have.
INTERRUPT
Notice the loop. Try stepping outside it.
REWRITE
Explore what could work differently.
Read one possibility.
Play with another.
WHAT IF? draws on the book’s characters and questions, with room to explore alternative outcomes.
Discover UNZIPPED ↗︎Follow the puzzles, experiments and occasional wrong turns.
Follow development ↗︎Made with curiosity.
And a lot of questions.
The Spatial Explorer is an independent creative practice where stories, play and experiments with AI meet.
UNZIPPED began as a book. WHAT IF? explores how some of its ideas might become something you can play. The point is not to create everything, but to discover what is worth creating.
See what is taking shape ↗︎↗︎
AI
PROCESS, EXPERIMENTS,
OCCASIONAL WRONG TURNS.
Marta
Waydel.
Founder & author / Zürich
A straight line would have been simpler.
Considerably less interesting, though.
Marta Waydel has spent over 20 years moving between fashion, innovation, digitalisation and sustainability. Living in different parts of the world and studying across disciplines has given her a habit of connecting things that rarely share a room.
The Spatial Explorer is where those connections take shape: in books, games and experiments about how we live, what we want, and what else might be possible.
Based in Zürich. A lifelong learner. Experienced enough to ask awkward questions; curious enough to be a beginner again. A tidy job title remains a work in progress.
Follow the studio on LinkedIn ↗︎Read a story.
Try another possibility.
Let’s make something
interesting.
A collaboration, a question worth exploring, or a project that could use a different perspective?
Get in touch with Marta ↗︎Let’s make
something
interesting.
A collaboration, a fresh perspective or a question that refuses to go away? Write to Marta.
Strategy sessions
Talks & conversations