UNZIPPED / MARTA WAYDEL

You think you’re
choosing your
clothes?
Cute.

Fashion is the way in.
The choices we think are ours are where it gets interesting.

Look inside ↓︎Publication in preparation

UNZIPPED / LOOK CLOSER UNZIPPED by Marta Waydel — Decoding Fashion, Desire, and the Future We Wear

Part story. Part field guide.

A SMALL MOMENT OF RECOGNITION

You came for
one thing.

YOUR BASKET / ONE PERFECTLY REASONABLE PURCHASE

Eight more for free shipping.

FOUR PARTS / FOLLOW THE THREAD

From the mirror.
To what comes next.

Choose a part to explore.

The Mirror

Start with yourself.

The clothes you keep, the ones you avoid and the stories you wear.

Identity / attachment / self-perception

TRY A QUESTION FROM THE RETAIL DECODER

What were you
actually buying?

Think of a recent purchase. Select whatever was part of the appeal.

Adapted from the book’s exercise. Your selections stay in this browser session.

There can be more than one answer.

Take a look inside

Three glimpses of UNZIPPED. Select a spread to read it larger.

UNZIPPED / BY MARTA WAYDEL

Funny, unsettling
and hard to unsee.

Alex Veylen runs innovation at a fashion company. She knows how desire is designed. That doesn’t stop her shopping.

Fiction, researched ideas and four practical exercises. From the wardrobe to the shop, the feed and the futures we wear.

Follow the release ↗︎

Publication in preparation.

←︎ Back to the universe

WHAT IF? / A PUZZLE ADVENTURE IN DEVELOPMENT

Small moves.
Unexpected possibilities.

What if keeping things felt as exciting as getting new ones?

The game is taking shape. Explore the idea—and try one small choice below.

Lumi and curly brown Petunia exploring a floating world of fabric, buttons and glass bubbles linked by green thread

TWO ACCOMPLICES. TAP TO HEAR FROM THEM.

SWAP.REPAIR.RETHINK.

A story-driven puzzle adventure about what things could become.

A TINY INTERACTIVE TEASER / NOT FINISHED GAMEPLAY

That chair.
Again.

Alex thinks she likes grey. A drawer full of colour is hidden behind the chair.

Perhaps her taste has been a furniture arrangement all along.

YOUR NEXT MOVE

What if you try something different?

THE GAME WE’RE BUILDING

Make a match.
Make something happen.

01 / PUZZLES

More than clearing a board.

Match pieces to uncover, repair and transform things. Sometimes the obstacle is a clue.

02 / CHOICES

Try another move.

Your decisions are designed to change what comes next. Different outcomes, with trade-offs to discover.

03 / STORY

Meet the household.

Alex, Lumi, Leo, Max and Petunia. Familiar lives, questionable habits—and a chair with too much responsibility.

FOUR WORLDS / FOUR WAYS TO PLAY WITH AN IDEA

01 / THE MIRROR

SEE

Look again at what you already own.

02 / THE MACHINE

DECODE

Spot the tricks behind the next must-have.

03 / THE MATRIX

INTERRUPT

Notice the loop. Try stepping outside it.

04 / THE MOON

REWRITE

Explore what could work differently.

FROM THE WORLD OF UNZIPPED

Read one possibility.
Play with another.

WHAT IF? draws on the book’s characters and questions, with room to explore alternative outcomes.

Discover UNZIPPED ↗︎

IN DEVELOPMENT

Follow the puzzles, experiments and occasional wrong turns.

Follow development ↗︎

←︎ Back to the universe

THE STUDIO / ZÜRICH

Made with curiosity.
And a lot of questions.

The Spatial Explorer is an independent creative practice where stories, play and experiments with AI meet.

UNZIPPED began as a book. WHAT IF? explores how some of its ideas might become something you can play. The point is not to create everything, but to discover what is worth creating.

See what is taking shape ↗︎

HUMAN
↗︎
AI

PROCESS, EXPERIMENTS,
OCCASIONAL WRONG TURNS.

STILL LEARNING.STILL ASKING.STILL MAKING.

Marta Waydel leaning forward on a stool with an inquisitive expression — CURIOSITY IS SERIOUS. TAKING YOURSELF TOO SERIOUSLY IS OPTIONAL.

THE HUMAN PART / MEET MARTA

Marta
Waydel.

Founder & author / Zürich

A straight line would have been simpler.
Considerably less interesting, though.

Marta Waydel has spent over 20 years moving between fashion, innovation, digitalisation and sustainability. Living in different parts of the world and studying across disciplines has given her a habit of connecting things that rarely share a room.

The Spatial Explorer is where those connections take shape: in books, games and experiments about how we live, what we want, and what else might be possible.

Based in Zürich. A lifelong learner. Experienced enough to ask awkward questions; curious enough to be a beginner again. A tidy job title remains a work in progress.

ONE STUDIO. DIFFERENT WAYS IN.

Read a story.
Try another possibility.

01 / BOOKUNZIPPED ↗︎

Fiction, researched ideas and experiments that open up what we wear, what we want and why.

Open the book02 / GAME IN DEVELOPMENTWHAT IF? ↗︎

A puzzle adventure exploring how keeping and transforming things could feel as exciting as getting something new.

Explore what is taking shape

COLLABORATIONS / STRATEGY SESSIONS / TALKS

Let’s make something
interesting.

A collaboration, a question worth exploring, or a project that could use a different perspective?

Get in touch with Marta ↗︎

WORK IN PROGRESS. CURIOSITY INCLUDED.Follow the next experiment ↗︎

←︎ Back to the universe

A CONVERSATION STARTS HERE

Let’s make
something
interesting.

A collaboration, a fresh perspective or a question that refuses to go away? Write to Marta.

Creative collaborations
Strategy sessions
Talks & conversations

No perfect pitch required. A good question will do.

UNZIPPED

WHAT IF?

You think you’re
choosing your
clothes?
Cute.

You came for
one thing.